British Female Inventor of the Year Competition

Caroline’s success story doesn’t stop there, in addition to being honored with a Global Women’s Inventors and Innovators award, she was also a finalist in the highly prestigious

British Female Inventor of the Year Competition in 2003. This competition, which recognizes the most innovative and impactful inventions created by women in the UK, is a fierce competition with only the brightest and most talented women making it to the finals. The fact that Caroline was able to secure a place among the finalist is a testament to her exceptional creativity and ingenuity as an inventor.  Her invention of the BackBliss Back Lotion Applicator* continues to be a game changer for individuals having difficulty reaching their backs for many years to come.

All the finalists are pictured above and Caroline is top row 5th from the left.

reaching their backs for many years to come.

All the finalists are pictured above and Caroline is top row 5th from the left.

The Naked Inventor® Calendar

Caroline never backs down from a challenge and is always up for a bit of fun. That’s why she was Miss June in the cheeky and popular Naked Inventor® Calendar in 2004. Alongside 11 other fearless inventors from the Croydon Round Table of Inventors and ideas21, Caroline confidently bared (nearly) all for a good cause, raising funds for Cancer Research and the Motivation Charity. Not only did she show off her brilliant invention, but she also showed off her playful and daring spirit, proving that she’s not just an inventor, but also an inventor with a sense of humor. The Naked Inventor® Calendar was a huge success, raising a lot of money for charity and putting a fun spin on an otherwise serious topic.

After its initial launch, the BackBliss Lotion Applicator, originally known as the BodyBaster, went through a series of name changes. The BodyBaster name was chosen as the product was initially targeted toward sun worshippers. However, it quickly became apparent that the applicator could be used for a much wider range of lotions and creams, including fake tan, self-tanners, body lotions, medical creams, pain relief creams, and back tattoo healing and maintenance gels.

With the wide range of uses, Caroline realized that the BodyBaster name had too was not suitable for the product’s broader audience. The name was changed briefly to Back Beauty, but this was deemed too female-centric as Caroline found out that a significant number of her customers were men.

Finally, the product was renamed as BackBliss over 15 years ago, which was deemed as a more inclusive and fitting name for the product, as it conveyed the sense of relief and well-being the applicator provided to the users and has helped the product to reach a wider audience.